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Videogame producer opens studio facility on Dreamworks' campus as part of multi-year deal.
(Source: bcdb.com Dreamworks Animation SKG and Activision Inc. announced Wednesday that Activision will open a dedicated studio facility on Dreamworks' campus in Glendale, California. The move is to make it easier for the Santa Monica-based Activision to make videogame spin-offs of Dreamworks' animation titles. Last November, Activision and Dreamworks inked a multi-year agreement for the exclusive videogame rights for upcoming Dreamworks titles, such as Bee Movie, Kung-Fu Panda,and any future Shrek titles, including Shrek 3. "This announcement marks an unparalleled step in the convergence between Hollywood and video games," said Robert Kotick, chairman and CEO of Activision. "For the first time, we will be able to align our games' production schedules with the movies' from the pre-production phase onward. This will allow us to fully leverage the movie assets and storylines, in addition to collaborating closely with the talented production teams at DreamWorks to develop storylines that expand the movie experience in new and compelling ways." "We're excited to have the game designers and film creators exchanging ideas on a daily basis," said DreamWorks CEO Jeffrey Katzenberg. "We hope to create an immersive atmosphere that will help us continue to produce the finest in cutting-edge video games with Activision." So far, Activision's alliance with Dreamworks has netted $300 million in videogame sales.
The copyright of the article Activision loves Dreamworks in Animated Films is owned by Dominic von Riedemann. Permission to republish Activision loves Dreamworks in print or online must be granted by the author in writing.
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