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Enchanted Drops to 2ndDisney Movie Now At $83.8 Million After Three Weeks
Walt Disney's Enchanted gets bumped to 2nd position on the box office chart after three weeks in theatres. Movie has made $83 million.
Disney's Enchanted finally relinquished the top spot to New Line's The Golden Compass, but it was a pyrrhic victory at best. The flick, based on the Carnegie Medal-winning book by Philip Pullman, earned only $26 million in its first weekend. Unless The Golden Compass grows some serious "legs," it's unlikely to make back its $180 million price tag in theatres. Enchanted pulled another $10 million this past weekend, which means it's now made $83.8 million in three weeks. If it continues the way it has so far, the Kevin Lima film will easily smoke the $100 million milestone before it reaches the month-and-a-half mark. Those are respectable numbers for the animation/live-action hybrid, which means that Disney is likely to push their return to cel animation that little bit harder, with flicks like The Princess and the Frog and Rapunzel. That's very good news for animation fans. Paramount's Beowulf Has Disappointing First Month Paramount's Beowulf slumped to 5 (from last week's #2 position), earning $4.5 million for its 4th week in theatres. Robert Zemeckis and the guys at Paramount can't be happy about this flick's numbers: Beowulf has made $76.1 million in its first month. Considering that the flick cost $150 million to make, that means this movie will have to hang on in theatres a long time before it makes back its studio costs. On the plus side, the Academy of Motion Picture Arts and Sciences recently decided that Beowulf was an animated film after all, which means it's eligible for the hotly-contested Best Animated Feature Film category at next year's Oscars. The downside is that the two heavyweight movies in this shoot-out (Persepolis and Ratatouille) are so far ahead of the competition in terms of critical reception that it's not even funny. DreamWorks Animation's Bee Movie Makes $2.6 Million The Jerry Seinfeld vehicle Bee Movie slipped out of the Top Ten, coming to rest in the #11 spot. It took another $2.6 million in theatres, which means it's made $121 million in the first six weeks of wide release. That's about standard performance for a non-Shrek DreamWorks Animation movie, but not so great if Jeffrey Katzenberg wants to make this flick a franchise. The big question facing DreamWorks is how Jerry Seinfeld and Bee Movie will play in the international market. If the overseas audience gets into this flick's sensibilities, then DreamWorks Animation can breathe a sigh of relief: they have another franchise to push once the Shrek gravy train runs out of steam. If not, then Katzenberg will have to hope that Kung Fu Panda, Madagascar: The Crate Escape or Monsters Versus Aliens does well in order to satisfy his projected business model.
The copyright of the article Enchanted Drops to 2nd in Animated Films is owned by Dominic von Riedemann. Permission to republish Enchanted Drops to 2nd in print or online must be granted by the author in writing.
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