Provocative Lux commercial

stop-motion spot uses sex to sell soap

© Dominic von Riedemann

Nov 20, 2006
image from Lux Provocateur soap commercial, from Cartoon Brew
"An innocent girl finds some soap on the ground that turns her into a slut" is the best description for this stop-motion ad for Lux Provocateur.

(Source: www.cartoonbrew.com)

"Provocative" is something that comes to mind when viewing this animated short selling Lux Provocateur soap. "Definitely not for North American television" is another. This ad shows an innocent girl, and her fairy tale town, getting a vampy make-over after she finds some soap in the forest.

A little background information. This is a stop-motion short, which was then manipulated in PhotoShop. It was directed by Chel White at Bent Image Labs. Bent Image animator Jim Clark has some concept art for the spot on his blog, which also features cartoon images based on Hollywood ingenues Natalie Portman and Katie Holmes. You can also see some more Jim Clark concept art relating to the piece.

This short is not for kids, but definitely good for some awards.


The copyright of the article Provocative Lux commercial in Animated Films is owned by Dominic von Riedemann. Permission to republish Provocative Lux commercial in print or online must be granted by the author in writing.




Post this Article to facebook Add this Article to del.icio.us! Digg this Article furl this Article Add this Article to Reddit Add this Article to Technorati Add this Article to Newsvine Add this Article to Windows Live Add this Article to Yahoo Add this Article to StumbleUpon Add this Article to BlinkLists Add this Article to Spurl Add this Article to Google Add this Article to Ask Add this Article to Squidoo