Check out a stop-motion advertisement in the "Get a Mac" ad campaign, animated by Drew Lightfoot and Shane Prigmore from Laika
Love them or hate them, you can't escape the ubiquitous "Get a Mac" campaigns featuring Justin Long ("I'm a Mac") and John Hodgman (". . . and I'm a PC"). The vast number of different spots that they've produced since its 2006 inception, plus the translations into foreign markets like Britain or Japan using different actors, is a testament to the campaign's effectiveness and success.
For one of their most recent spots, Apple went with a Christmas theme, using stop-motion house Laika Entertainment to render Long and Hodgman in cartoon form. Drew Lightfoot directed and animated the spot, with character design from Shane Prigmore. Naturally, Long and Hodgman voiced the roles for the new advertisement.
Standing in a snowy field, Mac and PC flank a rotund Santa Claus that looks suspiciously similar to the character design from Rankin-Bass' 1970 stop-motion classic Santa Claus is Coming to Town. After Santa gives them their note from a pitch-pipe (E-flat, in case you're interested), they begin to sing the classic Christmas song.
However, PC inserts his own lyrics in the turn-around, singing, "So buy a PC and not a Mac this holiday season, or at any other time, for goodness' sake." Santa and Mac roll their eyes at each other, and refuse to sing along when PC tries to go back into the chorus.
It's not as funny as previous "Get a Mac" ads but the guys from Laika did a nice job.
You can check out the Mac vs. PC silliness by clicking over here.
